50 INTERNAL COMMUNICATORS ATTENDED THE FIRST FEIEA ACADEMY IN ROMANIA
For the first time ever in East Europe, international experts from Great Britain, Germany, Switzerland, Italy, the Czech Republic, Slovenia and Portugal talked about social media as internal communication tools at the Internal Social Media Workshop.
Part of FEIEA Academy series, the event took place on 29 March, at Ramada Hotel Bucharest (Romania).
As more than half of the European PR specialists consider social media the greatest professional challenge (according to the European Communication Monitor 2011) the workshop was aimed at introducing Romanian internal communicators to the digital environment. For the first time in Romania, directors, consultants, specialists and lecturers presented outstanding case studies to more than 50 internal communicators attending the event.
The European industry leaders who took part in the debate were:
- Steve Doswell (President of FEIEA, UK)
- Massimo Greggia (Member of the Board ASCAI, Associazione per lo Sviluppo delle Comunicazioni Aziendali in Italia, Italy)
- Tomáš Poucha (Director of the Internal Communication Institute, The Czech Republic)
- Vesna Petkovšek (Head of Internal Communication, Gorenje Group, Slovenia)
- Pascal Lorenzini (Director of internal Communication, Swiss Post, Switzerland)
- Ana Adi (Lecturer – Marketing and Corporate Communication, Bournemouth University, UK)
- Prof Jan Lies (Professor of PR and communication management, Hamburg, Germany)
- João Duarte (CEO YoungNetwork Group, Portugal)
- Anthony Francis (Commercial Director, Ipadio, UK)
- Jan Perla (Social media specialist, Ogilvy Interactive Prague, The Czech Republic)
Internal communication: where next? “At European level employers are expecting internal communication qualifications and accreditation. Though internal communication will continue to be at the intersection of public relations, human resources, journalism, change management and organisational development, the field will eventually crystallize its own set of skills. As print publications are declining, we are witnessing increased dialogue generated by social media and the rise of a brand new role: the Community Manager,” said Steve Doswell, President of FEIEA.
» More information on: Internal Social Media Workshop | by FEIEA Academy